Having a startup is only the first step. Ensuring that it works and sustainable is the next. With digital platforms becoming the in-thing for businesses and consumers, it has become crucial that your startup using mobile marketing because the benefits surely outnumber the cons. Here are the top 5 reasons why you should.
Your startup succeeds with Mobile Marketing
Most of your customers are now online. When they are online, they are most likely be on mobile networks as well. In fact, more than 80% of users of the internet are on mobile as well. This is something which continues to increase over the next few years. Market analysts believe that very soon, there will be very blur lines between internet and mobile networks. This simply means that there will come a time when users of internets are the same as those on mobile networks.
According to recent statistics, every smartphone user spends at average 2 hours daily using mobile apps. This can be the likes of Whatsapp, Facebook Messenger, Uber and even games. Because of this, popular brands have already embraced the mobile applications platform. If you are not doing this, you are bound to lose out.
If you do not know this yet, more than 60% of corporations today have already integrated mobile marketing as part of their major marketing strategies. This simply means that they will be allocating huge marketing funds to ensure that they do not fall behind in the competition in capturing their target markets in the mobile industry.
This is another startling revelation. More than 50% of the population around now uses mobile and smartphones to search for information. This is the very reason why Google has been reported to have spent a lot of money to roll out mobile searching functions. The idea behind this is simply to capture the market of mobile users who spend most of their time on their smartphones during commuting and other times of the day.
Capturing the Attention
In the internet world, a majority of customers will abort their transactions at the point of payment. In the mobile platform meanwhile, it has been found that almost 60% of users abort their transactions if the mobile websites were inefficient. If you are a startup and you have a mobile site, ensure that the user experience is given top priority. The last thing you want is to have users coming to your site but not finding what they want.