Using SMS for businesses is a proven method that can facilitate better communication and bridging the gap between the firm and the customers. There are 2 main methods when it comes to SMS known as 1 and 2 Way SMS, both of which are designed for specific purposes.
1 Way SMS Gateway
1 Way SMS is as the name implies a single direction communication method. This is where as the business owner, you design the SMS and then select the recipients to be sent to. This type of SMS would be most suitable to send information and notification to your customers without the need of any response.
2 Way SMS Gateway
Meanwhile, the 2 Way SMS is a lot more interactive and engaging. The main objective of 2 Way SMS is to allow your customers to response to certain information. This can be an invitation to a product launch, an event or a roadshow. In most cases, customers will be asked to response in short answers like Yes or No or to rate a certain service. The SMS sent out will show the telephone number or the name of the sender while the receiver will response by pressing the ‘Reply’ button, much like the way they reply a standard SMS.
Using Short Code SMS is a popular method used by brand owners and businesses to reach their customers. Like the name implies, Short Code SMS is a 6-digit SMS number that can be used to provide better interaction and communication with your target market.
Shortcode Gateway – 3 Way Communication
This system allows you to design and formulate your own campaign which could be a contest while creating messages that are customized to your customer base. You are free to control how you want to run the Short Code SMS campaign in which you can set keywords for the contest and even add more Short codes.
Through Short Codes, you can then gauge the response to your campaign and view the data that are being captured from those who participated. In most cases, Short Codes are used in situations like requesting for information, enquiries and in contests like games and competitions. The advantage of using Short Codes is that they are shorter which makes them easier to remember.